83M00121A
(研究所碩士班 )【第113學年第1學期:A班】<br>理解消費者行為的基本概念和理論框架。
Understand the basic concepts and theoretical frameworks of consumer behavior.
掌握消費者決策過程及其影響因素。
Master the consumer decision-making process and its influencing factors.
分析消費者行為的心理和社會因素。
Analyze the psychological and social factors influencing consumer behavior.