Exploring the factors that influence consumers to purchase perfume products，International Journal of Professional Business Review, vol.8 no.5 pp.1-18 Other 2023 Cheng-Chieh Ou、莊淑惠(Shu-Hui Chuang)*
How Adaptive Selling Behavior Influences Performance: Complementary Roles of Salespeople Skills and Service Leadership，International Journal of Technology and Human Interaction, vol.17 no.7 pp.75-89 EI 2021 Hsiang-Chih Hu、莊淑惠(Shu-Hui Chuang)、Shinyi Lin
Three Needs and Information Anxiety on Knowledge Purchase Intentions across Online Knowledge Platforms，Behavioral Sciences, vol.11 pp.1-27 SSCI 2021 Shinyi Lin(Shinyi Lin)*、Kohang Cheng、莊淑惠(Shu-Hui Chuang)
Co-creating social media agility to build strong customer-firm relationships，INDUSTRIAL MARKETING MANAGEMENT SSCI 2020 莊淑惠(Shu-Hui Chuang)*
Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption，Journal of Destination Marketing & Management, vol.7 pp.39-49 SSCI 2018 莊淑惠(Shu-Hui Chuang)*
Perceived innovation ad quick response codes in an online-to-offline e-commerce service model，International Journal of E-Adoption, vol.9 no.2 pp.1-15 EI 2017 Shinyi Li(Shinyi Li)*、Shao-Chun Chen、莊淑惠(Shu-Hui Chuang)
Performance implications of information-value offering in e-service systems: Examining the resource-based perspective and innovation strategy，JOURNAL OF STRATEGIC INFORMATION SYSTEMS, vol.26 no.1 pp.22-38 SSCI 2017 莊淑惠(Shu-Hui Chuang)*、林鴻南(Hong-Nan Lin)
Behavioral intention of using social networking site: a comparative study of Taiwanese and Thai Facebook users. International Journal of Technology and Human Interaction，International Journal of Technology and Human Interaction, vol.13 no.1 pp.61-81 EI 2017 莊淑惠(Shu-Hui Chuang)、Shinyi Lin、張庭彰(Ting-Chang Chang)*、Rattikorn Kaewmeesri
How influential is negative informational influence? Evidence from online consumer changes in attitudes，International Journal of Computers & Technology, vol.15 no.12 pp.2347-3487 Other 2016 施孟林(Meng-Lin Ship)、莊淑惠(Shu-Hui Chuang)*
Exploring the determinants of consumer attitudes toward reading online product reviews，Advance in Information Sciences and Service Sciences, vol.7 no.5 pp.48-60 Other 2015 莊淑惠(Shu-Hui Chuang)、施孟林(Meng-Lin Ship)*
Co-creating e-service innovations: Theory, practice, and impact on firm performance，INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, vol.35 no.3 pp.277-291 SSCI 2015 莊淑惠(Shu-Hui Chuang)*、林鴻南(Hong-Nan Lin)
線上產品評論對消費者購買意圖之影響：認知需求與產品知識調節效果之探討/The Influence of Online Product Reviews on Consumer Purchase Intentions: The Moderating Roles of Cognitive Need and Product Knowledge (in Chinese)，管理評論／Management Review, vol.33 no.4 pp.45-65 TSSCI 2014 莊淑惠(Shu-Hui Chuang)、Hong-Nan Lin(Hong-Nan Lin)*、Cheng-Pei Wu
Validating innovating practice and perceptions of course management system solutions using structural equation modeling，QUALITY & QUANTITY, vol.48 no.3 pp.1601-1618 SSCI 2014 Shinyi Lin、Tse-Hua Shih、莊淑惠(Shu-Hui Chuang)
Persuasion processes in consumer intent to read online product reviews: A study based on the Elaboration Likelihood Model，International Journal of Computers & Technology, vol.12 no.10 pp.4026-4037 Other 2014 施孟林(Meng-Lin Ship)、莊淑惠(Shu-Hui Chuang)*
跨部門競合與知識管理系統對部門效能之影響/The Influences of Cross-Functional Coopetition on Department Outcomes Mediated by Knowledge Management Systems (in Chinese)，資訊管理展望, vol.15 no.2 pp.53-75 Other 2013 莊淑惠(Shu-Hui Chuang)*、蔡禎騰(Jen-Teng Tsai)、吳涵倩(Han-Chien Wu)、彭泉(Chyuan Perng)
Determinants of knowledge management with information technology support impact on firm performance. Information Technology and Management，Information Technology & Management, vol.14 no.3 pp.217-230 SSCI 2013 莊淑惠(Shu-Hui Chuang)*、Chechen Liao、Shinyi Lin
The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan，INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, vol.33 no.2 pp.271-281 SSCI 2013 莊淑惠(Shu-Hui Chuang)*、Hong-Nan Lin
Antecedents and consequences of KMS usage in Chunghwa Telecom company，International Journal of Electronic Business Management, vol.10 no.4 pp.235-246 EI 2012 莊淑惠(Shu-Hui Chuang)*、Jen-Teng Tsai、Yi-Hung Chang、Perng, C.
線上顧客再購意圖之研究：結合期望-不確認理論與承諾-信任理論觀點/Factors Influencing Repurchase Intention of Online Customers: Integrating the Perspectives of Expectation-Disconfirmation Theory and Commitment-Trust Theory (in Chinese)，電子商務研究, vol.9 no.4 pp.383-406 Other 2011 莊淑惠(Shu-Hui Chuang)、Hong-Nan Lin(Hong-Nan Lin)*、Pei-Yu Wong
The relationships among knowledge types, organizational learning, and performance.，Journal of Information & knowledge management, vol.10 no.2 pp.169-181 EI 2011 莊淑惠(Shu-Hui Chuang)*
Factors influencing the intended use of web portals.，ONLINE INFORMATION REVIEW, vol.35 no.2 pp.237-254 SSCI 2011 Liao, C.、To, P.、Liu, C.、Kuo, P.、莊淑惠(Shu-Hui Chuang)
How knowledge management mediates the relationship between environment and organizational structure.，JOURNAL OF BUSINESS RESEARCH, vol.64 no.7 pp.728-736 SSCI 2011 Liao, C.、莊淑惠(Shu-Hui Chuang)、To, P.
Performance implications of knowledge management processes: Examining the roles of infrastructure capability and business strategy.，EXPERT SYSTEMS WITH APPLICATIONS, vol.38 no.5 pp.6170-6178 SCI 2010 Chang, T.、莊淑惠(Shu-Hui Chuang)
Exploring mediation between KM infrastructure capabilities and organizational performance: The penetration of learning by KM practices.，Journal of Information & knowledge management, vol.8 no.4 pp.301-315 EI 2009 Shih M、莊淑惠(Shu-Hui Chuang)*
Performance effects of knowledge management: corporate management characteristics and competitive strategy enablers，Asia Journal of Management and Humanity Science, vol.4 no.4 pp.158-180 Other 2009 張庭彰(Ting-Chang Chang)*、莊淑惠(Shu-Hui Chuang)
Assessing the impact of different cognitive styles with different learning modes on learning effectiveness，PERCEPTUAL AND MOTOR SKILLS, vol.105 no.1 pp.184-190 SSCI 2007 Liao, C.、莊淑惠(Shu-Hui Chuang)*
A resource-based perspective on knowledge management capability and competitive advantage: An empirical investigation.，EXPERT SYSTEMS WITH APPLICATIONS, vol.27 no.3 pp.459-465 SCI 2004 莊淑惠(Shu-Hui Chuang)
A model of implementing enterprise resource planning: Using the machine tool industry as an example.，管理與系統／Journal of Management & Systems, vol.9 no.2 pp.259-274 TSSCI 2002 莊淑惠(Shu-Hui Chuang)*、蔡禎騰(Tsai, J.)
Exploring the Influence of Smart Applications And Website Service Quality by Smart PLS Software on Continuous Online Shopping Intention - 2023 IEEE 3rd International Conference on Electronic Communications, Internet of Things and Big Data (ICEIB) Taichung, Taiwan 2023.05 莊淑惠(Shu-Hui Chuang)、Cheng-Chieh Ou、Yu- Xuan Wang
Exploring Professional Competence, Service Quality and Multifaceted Operation: A Study of the Real Estate Brokerage Industry as an Example - 2023 IEEE International Conference on Electronic Communications, Internet of Things and Big Data Asia Univeristy, Taiwan 2023.04 莊淑惠(Shu-Hui Chuang)、Wen-Ching Chen、Yu-Chen Huang
Exploring the influence of smart applications and website service quality on continuous online shopping intention (BEST PAPER AWARD) - 2023 IEEE International Conference on Electronic Communications, Internet of Things and Big Data Asia Univeristy, Taiwan 2023.04 莊淑惠(Shu-Hui Chuang)、Cheng-Chieh Ou、Yu-Xuan Wang
The Impact of Physician’s Perception of the Value of Self-paid Medical Supplies on Relationship Quality (BEST PAPER AWARD) - 2023 IEEE International Conference on Electronic Communications, Internet of Things and Big Data Asia Univeristy, Taiwan 2023.04 莊淑惠(Shu-Hui Chuang)、Jih-Chuan Jan、Mei-Hui Fan
Exploring the Influence of Smart Applications And Website Service Quality by Smart PLS Software on Continuous Online Shopping Intention - 2023 IEEE International Conference on Electronic Communications, Internet of Things and Big Data Taichung, Taiwan 2023.04 莊淑惠(Shu-Hui Chuang)、Cheng-Chieh Ou、Yu-Xuan Wang
Enhancing internet marketing capability: Complementary internet technology capability and international market orientation - International Conference on Research Perspectives on Entrepreneurship Education, Business Management and Social Sciences (EBMS) Indonesia 2018.07 莊淑惠(Shu-Hui Chuang)、徐忠義
Effect of relationship marketing on customer loyalty in the Tour Bus industry: Relationship quality as a mediator - International Conference on Research Perspectives on Entrepreneurship Education, Business Management and Social Sciences (EBMS) Indonesia 2018.07 莊淑惠(Shu-Hui Chuang)、張博慶
A study on the influencing factory of consumers repeat purchasing intention in international travel fair - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing Torino, Italy 2017.07 Hsiang-Chih Hu、Mei-Ying Chen
Examining the relationships among Electronic Word-of-Mouth, Perceived Value and Risk, and Consumer Purchase Intention - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing Torino, Italy 2017.07 Chung-Yi Hsu、Ya-Wen, Huang、莊淑惠(Shu-Hui Chuang)
Exploring the performance of service innovation: infrastructure capability and innovation orientation complementarity - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing Fukuoka, Japan 2016.07 莊淑惠(Shu-Hui Chuang)、林欣怡(Shinyi Lin)、張庭彰(Ting-Chang Chang)
Exploring value of e-service innovation: e-service and co-operation complementarity - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing Fukuoka, Japan 2016.07 張庭彰(Ting-Chang Chang)、莊淑惠(Shu-Hui Chuang)
The impact of market orientation on the adoption of e-marketing and value co-creation - International Conference on Business and Management Tokyo, Japan 2015.05 莊淑惠(Shu-Hui Chuang)、邱紹群(Shao-Chun Chiu)、Shu-Hsin Chuang
An investigation of consumer purchasing behavior on online consumer reviews - International Conference on Queuing Theory and Network Applications Taichung, Taiwan 2013.07 莊淑惠(Shu-Hui Chuang)、Meng-Lin Shih、Cyun-Lien Cheng
Antecedents and consequences of customer information quality in CRM systems: Empirical evidence from financial services firms - International Conference on Service Systems and Service Management (ICSSSM 13) Hong Kong, China 2013.07 Hong-Nan Lin
Toward an understanding of the behavioral intention to use Facebook - 23rd International Conference on Pacific Rim Management Las Vegas, USA 2013.07 莊淑惠(Shu-Hui Chuang)、R. Kaewmeesr、Jen-Teng Tsai
Performance Implications of Knowledge Management: Mediating roles of Dynamic Capability - International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2012) Palermo, Italy 2012.07 莊淑惠(Shu-Hui Chuang)、Lin, H
Antecedents and consequences of knowledge management with IT support - International Conference on Information Retrieval & Knowledge Management Luala Lumpur, Malaysia 2012.03 莊淑惠(Shu-Hui Chuang)、張庭彰(Tin-Chang Chang)
Understanding consumer motives for reading online product reviews: An extended model of the theory of reasoned action. - 第二十二屆國際資訊管理學術研討會 台灣台中 2011.05 莊淑惠(Shu-Hui Chuang)、Shih, M.、Huang, K.
Factors influencing the activity of knowledge management for performance of manufacturing firms. - Proceedings of 2011 International Conference on Business Management and Electronic Information Guangzhou, China. 2011.05 莊淑惠(Shu-Hui Chuang)、Chang, T.
Seeking to better understand the performance effects of knowledge management. - Proceedings of 2011 International Conference on Management Science and e-Business Engineering Jeju Island, South Korea. 2011.05 莊淑惠(Shu-Hui Chuang)
Investigating Knowledge Management System Usage Antecedents for Chunghwa Telecom Company - 2010 產業資訊應用趨勢研討會及個案競賽成果發表會 台灣台中 2010.10 蔡禎騰、莊淑惠(Shu-Hui Chuang)、張益泓
Creating knowledge assets for organizational performance: An organizational learning perspective. - Proceedings of the 10th Asia Pacitic Industrial Engineering & Management Systems (APIEMS) Kitakyushu, Japan 2009.12 莊淑惠(Shu-Hui Chuang)、Tsai,J.
How Consumer Forms the Intention of Reading Online Product Reviews: An Elaboration-Likelihood Perspective. - 第15屆資訊管理暨實務研討會 台灣高雄 2009.12 莊淑惠(Shu-Hui Chuang)、Ship,M.、Wu,C.
Linking Organizational Resources with Performance: A Preliminary Investigation of Learning by Knowledge Management Practices View. - 中國工業工程學會九十五年度年會暨學術研討會 台灣台中 2006.12 Liao.C.、莊淑惠(Shu-Hui Chuang)、Ship,M.
Cognitive style may alleviate the impact of learning mode. - Proceedings of 2006 Hawaii International Conference on Education Honolulu, Hawaii, U.S.A. 2006.01 Chang,T.、莊淑惠(Shu-Hui Chuang)、Lin,H.
Exploring the Role of Knowledge Management for Enhancing firm’s Innovation and Performance. - Proceedings of the 39nd Hawaii International Conference on System Sciences (HICSS) Koloa, Hawaii, U.S.A 2006.01 Liao.C.、莊淑惠(Shu-Hui Chuang)
Mediating effect of knowledge management capability on the relationship between environmental uncertainty and organizational structure. - Proceedings of 2005 Americas Conference on Information Systems (AMCIS) Omaha, Nebraska, U.S.A. 2005.08 To,P.、莊淑惠(Shu-Hui Chuang)、Liao,C.
應用巨量資料分析精進汽車百貨業進貨與行銷策略/The Study of Big Data Analysis for Enhancing Purchase and Marketing Strategy of the Auto Parts Store (in Chinese) (MOST 105-2622-E-468-002 -CC3) 2016.06.01 ~ 2017.05.30 莊淑惠(Shu-Hui Chuang)
探討電子化服務系統中的資訊價值提供之績效影響： 以資源基礎理論與策略定位觀點/Performance implications of information-value offering in eservice systems: Examining the resource-based and strategic positioning perspectives (MOST 105-2410-H-468-011) 2016.08.01 ~ 2017.07.31 莊淑惠(Shu-Hui Chuang)
產學合作計畫－整合服務品質於跨國人力仲介系統建構模型之研究/A study of constructing the model of Integrated service quality for systems of international manpower agency (in Chinese) (MOST 104-2622-E-468-002 -CC3) 2015.06.01 ~ 2016.05.30 莊淑惠(Shu-Hui Chuang)
103 及104 年整合性資訊系統暨 系統連結關係規劃採購擴充案//103 and 104 Integrated Information Systems and Systems Linkage Planning Procurement (in Chinese) (C04033) 2015.05.08 ~ 2015.11.30 莊淑惠(Shu-Hui Chuang)
運用電子化服務創新以提升價值共創之研究： 兼顧內外部驅動力之角色/Applying e-service innovation to enhance value cocreation: Roles of internal and external driving forces (MOST 104-2410-H-468-007) 2015.08.01 ~ 2016.07.31 莊淑惠(Shu-Hui Chuang)
汽車維修服務與診斷模式之研究：結合知識管理與案例 式推論方法/The study of the Car maintenance and diagnosis model: Combined knowledge management and case-based reasoning method (in Chinese) (MOST 103-2622-E-468 -003 -CC3) 2014.06.01 ~ 2015.05.31 莊淑惠(Shu-Hui Chuang)
網路行銷促進市場導向價值共創的價值鏈之探討－兼顧治理機制與產業 特性之角色/Examining e-marketing to facilitate the chain of market orientation to value co-creation: Roles of governance mechanism and industry characteristic (MOST 103-2410-H-468 -008) 2014.08.01 ~ 2015.07.31 莊淑惠(Shu-Hui Chuang)
103及104年整合性資訊系統暨系統連結關係規劃採購案/103 and 104 Integrated Information Systems and Systems Linkage Planning Procurement (in Chinese) (C103013) 2014.05.12 ~ 2014.10.30 莊淑惠(Shu-Hui Chuang)
消費者閱讀線上產品評論之行為模式/Consumers Behavioral Model of Reading Online Product Reviews (in Chinese) (NSC 101-2221-E-468-011) 2012.08.01 ~ 2013.07.31 莊淑惠(Shu-Hui Chuang)
企業員工使用知識管理系統行為前因後果之研究/A study on KMS behavior of business’s employees and its antecedents and outcomes (in Chinese) (20120621003018) 2011.12.01 ~ 2012.11.30 莊淑惠(Shu-Hui Chuang)
金屬加工產業善用知識管理建構模具製程知識/Applying knowledge management to construct mold manufacturing knowledge for metal processing industry (in Chinese) (NSC 99-2622-E-468-002-CC3) 2010.11.01 ~ 2011.10.31 莊淑惠(Shu-Hui Chuang)
資訊科技支援知識管理量表之發展、以及影響長短期績效之探討—兼顧產業與企業層級之影響/Scale development and long-term and short-term performance effects of knowledge management with information technology: Examining industry-level and firm-level effects (NSC 98-2410-H-468 -011 -MY2) 2009.08.01 ~ 2011.07.31 莊淑惠(Shu-Hui Chuang)
建構供應鏈體系知識資源以發展製造創新能力—運用知識管理方法/Constructing knowledge resources in supply chain system to develop capability of manufacture innovation—applying knowledge management methodology (in Chinese) (NSC-97-2622-E-468-001-CC3) 2008.08.01 ~ 2009.07.31 莊淑惠(Shu-Hui Chuang)
手工具產業運用知識管理發展產品創新能力/Applying Knowledge Management to Develop Capability of Product Innovation for Hand Tool Industry (in Chinese) (NSC-96-2622-E-164-001-CC3) 2007.05.01 ~ 2008.04.30 莊淑惠(Shu-Hui Chuang)
產品研發知識管理機制之建立/The construction of knowledge management in product development (in Chinese) (NSC 95-2622-E-164-001-CC3) 2006.05.01 ~ 2007.04.30 莊淑惠(Shu-Hui Chuang)
行銷管理 84E00143A (碩士在職專班 )【第113學年第1學期：A班】<br>1.使同學瞭解行銷管理相關之觀念與理論。 2.使同學瞭解不同產業之行銷運趨勢與解決方法。 3.使同學瞭解如何撰寫企劃案或行銷企劃案。
數位轉型商業思維 82U00184A (大學日間部 )【第113學年第1學期：A班】<br>1.在數位轉型課程中，學生將學習如何理解數位科技如ERP、物聯網、大數據分析等的基礎知識和應用原理 2.應用技術來提升企業運營效率和顧客體驗，並分析和比較不同企業的數位轉型案例 3.通過數位轉型學習活動，學生將能夠在實踐中有效地運用數位轉型的知識與方法。